A Toast To Yoast SEO

5 Reasons you should start using Yoast SEO today

We all know SEO is extremely important if you want to drive traffic to your website. With the endless amount of SEO tools out there, we thought we’d put in our 2 cents about which one is our favourite, and why. Yep, you guessed it, it’s Yoast SEO (formerly known as WordPress SEO by Yoast). This plugin has been downloaded over 20 million times, and here are 5 reasons why:

The Lights

lightsThe most obvious differentiator is their red/yellow/green light system that makes it extremely quick and easy to make sure you’re maximizing your SEO potential. Each Page and Post is ranked with a colour, letting you know quickly and clearly where work needs to be done, and what changes need to be made. We found in comparison to other systems this is the most clear and helpful.

The Page Analysis

page analysisThe Page Analysis is ideal for SEO beginners, but also SEO veterans who need a quick reminder. It walks you through a check list of reminders, making it easy to achieve that much-desired green light by pointing out things like page keyword density, image alt tags, outbound links, and appropriate page title length. The Page Analysis breaks down each recommendation by colour so it couldn’t possibly be easier to know what you need to work on.

The Flesch Reading Ease Scale

The Flesch Reading Ease Scale featured on the Page Analysis tells you if your page reads well or not by measuring word length and sentence length. This is a very unique feature that gives you the opportunity to optimize your content for your readers. The higher your score is, the easier it is to read your content. The calculation works like this:

flesch reading scale

The Social Tab

Sharing your content through social media is made extra easy by using the Social tab, where you can make changes like a specific Facebook description instead of the meta description, title, and images – and the same goes for Twitter.  This is helpful knowing you may be targeting different audiences and therefore wanting to tailor what they see, enhancing the chances of more traffic flow to your site. Great idea Yoast!

social tab

The Breadcrumbs

Yoast SEO allows you to add breadcrumbs to your theme, and have full control over it. You get to determine for each post type which taxonomy to show, and for each post, page and taxonomy, what title to use for that specific entity in the breadcrumb paths it appears in. Google would display something like this:

As you can see, having proper breadcrumbs makes it easier for the user and gives you an advantage in the search results pages.

breadcrumbs

These are just 5 reasons to install Yoast SEO. If you want to know more about it, check out yoast.com/wordpress/plugins/seo/ and download it for free to see for yourself. Or Contact Us and we can do it for you!

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